5 tips to build and sustain a brand.

In this news letter we will be focusing on how to build and sustain a brand. Any brand you have, I will give you beginner tips on how to firstly build and sustain it! These tips were tips that helped me so much in my business and I hope that it can help you too In'sha'Allah!

STEP 1:

Find a PROFITABLE niche.

What I mean by this is something you are good at and passional about. In my last newsletter I spoke about how my first business was handmade crochet items. Still love crochet but its not profitable, especially s a full time uni student lol. Hence why is it important to find a niche you love but can also bring you money.

Finding a niche can be difficult especially if you love something within business that is overcrowded such as clothing items. You can still work with that by developing your niche further which I will speak on later.

What you need to do once you have read this newsletter is by

- Sitting down and writing the things you are good at and you are passionate about. Such ideas would be.. tech, fashion, productivity, counselling etc. Once you have figured out what your passion is, think about how you can make it into a business. Such as with tech you can find a gap in the market to start up your own tech company. For fashion, find new halal fashion ideas for the general public. Productivity, making books or coaching others on productivity. Counselling, helping others overcome mental health issues and the likes.

STEP 2:

Seeing its demand

When it comes to business you need to be able to resonate with your customers. There is no point in building a brand if there isn't a demand for it. Scope social media, your community and there is always a gap in the market for something. It may take a week or so to see it but if you look hard you can find a gap and be able to meet demands.

STEP 3:

Having the means

Starting a business isn't easy, you need some knowledge and money to start it up. Hence having the means is very important in a business. I started my business with £100 for my first batch of 2023 Ramadan. Also, you may need to think about expanding your business intitally via affiliate marketing (in my free ebook coming soon) or PPC marketing (in my free ebook coming soon) which means you may need to use some of your own money/profit to spread your business initially. Thing is, a lot of people don't speak about this matter since they want to sell to you how easy and cheap it can be. You don't need to spend thousands upon thousands of pounds, but you do need to put a bit of sacrifice into your business, especially at the start!

STEP 4:

Consistency

I have seen many business who at first post a few pics/reels and then ghost for a long time. This will NEVER grow your business, especially if you are growing it online. You need your business to work with the social media algorithm and the main important way is to post consistently. I'm talking 3-4 reels per week and couple of stories in a day, as well as interacting with your audience. I stress on this so much, as alot of people complain why their business isnt growing but I go on their page and find they only have 5 posts from june 2023! Of course your business can't grow like that.

STEP 5:

Quality

The quality of your business is beyond important for it to grow. You page and website must be of high quality for it to grow. Such as having a good camera, a presentable and clean website and the likes. Additionally, your reels should be of high quality so that it works in favour with instagram's algorithm hence pushing your content out more to other people.

I hope all of this tips will help you in your quest to start up your business, all of these tips will be further elaborated in my FREE ebook coming out, which will be directly sent to your email once it does come out In'sha'Allah.

Lots of love

Salma